To improve the quality of life of our customers by offering unique and innovative beauty products; to accomplish our goals with creativity, skill and passion.

Rio is formed in 2006 by the Directors Maggie Leung, Alfred Lau and Kevin Soo, covering Marketing, Sales & Distribution, Customer Services, Finance and International Relations. Rio has established several leading brands in Hong Kong, Macau & China market, and we continue to develop and introduce new products to expand distribution into new oversea territories.

Strategy for managing brand is the long developing strategy to us. Rio always adheres to the principle of brand-orientation, builds up the unique brand image, and wins the brand advantage. In the Strategy for managing brand, Rio especially emphasizes the product quality, and establishes the strict and scientific system for quality guarantee. Rio opens the hot line for consumers to keep the effective connection in time.